HOW CREATIVE ENTREPRENEURS ARE LEAVING MONEY ON THE TABLE 

Nigeria is a country full of CREATIVE People.However ,most of the CREATIVE people in Nigeria are not business oriented.

Their focus is on the creativity and not so much on the economic benefits derivable from their CREATIVITY.

Thus they do not earn as much revenue from their Creative efforts as much as they should earn.

For example, many creative Entrepreneurs do not register their Literary ,Artistic,Cinematography films,Sound recordings,Broadcasts and Musical works to give them the required legal protection to enjoy the FULL Benefits of their creativity .

According to the Copyright Law in Nigeria ,Copyrights arise automatically when an original work is created.

Copyrights protect “original works of authorship,” which include movies, songs, recordings, logo designs, website , software code,  paintings, illustrations, sculpture, photographs, books, articles, poems  and the like.

The creator of the work automatically obtains copyrights in the work and is immediately entitled to protection.

Registration is particularly advisable when a work is important to business operations or for economic benefits.

However,there are several benefits that occurs with COPYRIGHT REGISTRATION(NOTIFICATION ) of the Works,namely;

* Registration greatly enhances the value of the copyrights.

*It serves as a Public Record of Ownership 

An immediate benefit of copyright registration is the creation of a public record that puts the world on constructive notice of your copyright claim and helps defeat claims of “innocent infringement.”

A public record demonstrating a claim to copyrights will go a long way to demonstrate ownership in the event such ownership is challenged in the future.

*Evidence of Validity-With copyright registration, you get validity that lasts throughout your lifetime plus 70years after your death.

*Presumption of Ownership

This means ownership of the copyright is presumed, and anyone seeking to challenge ownership will have the burden to demonstrate otherwise.

*The LEGITIMACY to Enforce Copyrights by Filing a Lawsuit for Copyright Infringement 

One of  the most valuable benefit of registering copyrights is the ability to file a lawsuit for copyright Infringement.

*Eligibility for Statutory Damages, Attorney Fees, and Costs of Suit

*Protection Against Importation of Infringing Works-Anti Piracy Measure

Through the registration of such works ,rights holders can apply for banderole device, which are used on licensed copies to prevent pirates, bootleggers etc from copying and mass-producing Original works.

*Presentation of copyright registration to Customs will trigger the monitoring of potentially pirated goods and the suspension of their release where appropriate.

*Copyright registration as evidence of proof of ownership

Registration certificates of copyrighted works are also used during copyright enforcement in case of infringement before the courts to prove ownership and determine the context of such works in possible civil and criminal actions.

*   Copyright protection gives the owner the right to easily sell/transfer or assign his/her rights to a third party.

* The database of the NIGERIAN COPYRIGHT COMMISSION (NCC ) provides useful and accessible information to prospective licensees.

For a  quick Search to check if  the Copyright in your  Literary,Artist or Musical,Cinematography etc Work or similar Copyright to yours have been registered with the Nigerian Copyright Commission ,send CHECK to Whatsapp 08053266716  before close of business on Wednesday 22/7/2020.

 

Featured image -© Ucheosoka 2020 (REGISTERED COPYRIGHT OWNER)

 

 

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OUR CHILDREN ARE AT RISK ! CHECK THOSE LOTTERY ADS EXPOSURE NOW !

On Friday 10/7/2020,I settled down with one of my daughters(12 years old) in Lagos to watch  one of the AWARD WINNING  News Television Stations.By 7.51pm a lottery advert was aired (the advert contents made it look like lottery was a socially attractive activity to engage in).I was taken aback and several questions ran through my mind .Are there no bodies regulating lottery adverts in Nigeria ?If there are ,why should they approve and permit lottery adverts to be aired on TV when Minors are expected to be watching TV?Who should correct this anomaly.

In Nigeria,several legislation on lottery advertising exist but do not show that they are abreast with the GEOMETRICAL growth of the lottery business and no tangible evidence exist of the seriousness to sanction and deter advertising lottery to minors(persons less than 18 years).

The Advertising Practitioners Council of Nigeria(APCON) , is the body empowered by Law in Nigeria to Regulate Advertising in all ramifications(see ADVERTISING PRACTITIONERS (REGISTRATION, ETC.) ACT
CAP. 7 LFN 1990 ACT CAP. A 7 LFN 2004)

Truth most be told that the APCON Act /Code has several provisions that can be used to prohibit the indiscriminate broadcast or publishing  of lottery adverts in mass media in Nigeria but this provisions are not being implemented effectively , monitoring is almost non existent and  HEAVY sanctions on defaulters are hardly evident.

This is a RED FLAG to ensure that our minors are protected from indiscriminate lottery adverts lest we wake up one day and see Billboards displaying Lottery Adverts in front of our children schools encouraging them to play lottery to get rich quick .

In addition ,we will like to recommend that APCON review the provisions of the APCON Act to accommodate the under-listed to  immediately regulate this menace ;

1.CENSORSHIP-Ensure that all Lottery Adverts displayed in any Advertising platform BOLDLY display Parent Guidance and viewers discretion symbols i.e 18+ and also state that they are harmful to minors.

2.Broadcast time for TV  lottery adverts should be from 10pm  and from 8pm on radio.

3.A chapter should be created as SPECIAL PROVISIONS to regulate LOTTERY ADVERTS like that created for Alcoholic Beverages,Tobacco Products,Medicals,Cosmetics ,Political Advertising etc

Advertisements are created by Professionals to stimulate the interest  of the people exposed to it  and influence them to take action.

I am not sure that we want lottery advertised  to our minors as the actions they might take at that impressionable age will not be socially responsible.

LETS CHECK IT NOW !!!!!

IMAGE CREDIT TO Defence for Children

HOW TO PROTECT YOUR BUSINESS IDEAS BEFORE PITCHING TO POTENTIAL INVESTORS

Ugochukwu ,my friend from University days ,had always been tech savvy.He was always somebody I was sure will make loads of money from technological advancement.However,last week ,I met him and while we were discussing he kept on lamenting on how his ideas were being stolen by potential investors and they were making huge revenue from his investments.

I asked him how he was presenting his ideas to potential investors and his answers did not show that he did anything intentional to protect his concepts from being stolen.

Techpreneurs and creative people must know firstly,that the Law hardly protect ideas but protects expression of original ideas in a fixed medium,innovation,inventions ,Marks used in the course of business etc.

See below some few Tips on How to Protect Your PACKAGED Business ideas  Before Pitching to Potential Investors;

1.Do not present the HOW(process) from the beginning.Present an ELEVATOR Pitch (30sec max).

2 Do a proper investigation of the company or investor you are pitching to(due diligence)

3.Send documents to prospects via emails -create and document trails of ALL emails,correspondences exchanged during discussions and negotiations.

4.Keep the concepts secret before exposure to investors

5.Legally protect the packaging of your ideas via Copyright .Patents,Trademarks ,Industrial Designs etc BEFORE exposure to Third Parties.

6.Sign Non-Disclosure,Non- Compete,Non-Circumvention,Confidentiality and contract agreements with prospects(where possible) before exposure to Third Parties.

7.Always present your ideas from your Laptop .Do not use the Investors Laptop as the idea can be retained there via technology.

Be intentional !!!!!

Featured Image credit to Medium

 

7 Days countdown to Fresh Conversations , ideas and thoughts about the Advertising and Media Industry in Nigeria .IPRAM Workshop, November 27,2019

WORKSHOP TOPIC; INTELLECTUAL PROPERTY RIGHTS IN ADVERTISING; THE GAME CHANGER

Date – Friday 29th November,2019

Venue –Radisson Hotel (Former Protea ),Isaac John Street ,GRA ,Ikeja ,Lagos

Timing ; 9.00AM TO 1 P.M.

The workshop will focus on two main Areas ;

1.Overview of Intellectual Property Rights in Advertising ,including opportunities and potentials for increased value creation, revenue generation and impact.

2.Enforcement of Intellectual Property Rights in Advertising in Nigeria and Remedies (immediate,short and long term).

A.Key Note Speaker-MR LANRE ADISA(LA)- ,CEO NOAHS ARK LTD(Global Award Winning Agency,amongst the Top 10 Agencies in Nigeria ). Lanre Adisa occupies the 11th position on Lurzer’s Archive Global Creative Leadership Ranking

Panelists include ;

  1. Dr Ayoyemi Lawal – Arowolo -LL.B, BL, LL.M (Indianapolis), Ph.D (Kent) ,Intellectual Property Rights Protection Expert (Nigeria and Sub Saharan Africa) ,An Associate Professor Department of Private and Commercial Law, Babcock University School of Law and Security Studies.

2.Yomi Badejo-Okusanya-President African Public Relations Association(APRA) and GROUP MANAGING DIRECTOR – CMC CONNECT

  1. Nosakhare Uwadiae Esq (Convener)–Intellectual Property (IP )and Advertising Lawyer,Registered Advertising Practitioner ,with over 25 years hands on experience in the Advertising Industry in Nigeria.

4 Damola Adediji Esq. – Intellectual Property and Dispute Resolution Practice Associate at Olaniwun Ajayi LP (Legal Practitioners). Munich Intellectual Property Law Centre(MIPLC) ,Germany.

  1. Fiona Uwagwu – Managing Director , Ogilvy Nigeria(Global Affiliate- Marketing and Advertising Network).
  2. Obafemi Agaba,Esq-Partner & Sector Head IP litigation and Brand Protection ,Jackson ,Etti &Edu.

 

7.Olubukunola Olateru, FCIS- Company Secretary/Legal Adviser at FrieslandCampina WAMCO Nigeria PLC

 

8.Mr Joko Okupe-M.D Soulsight Nigeria Ltd

 

9.Special Guest Talk-Prof Adebambo Adewopo (SAN)= currently holds the first distinguished Intellectual Property (IP) Chair at the Nigerian Institute of Advanced Legal Studies (NIALS).He was Former  Director General of the Nigerian Copyright Commission.
 
Attendance is strictly by Invitation
 
For Registration and Sponsorship contact -234-80-53266716 or email info@geelawfirm.com.ng
 
Thanks and regards

GEE LAW FIRM COLLABORATES WITH NIPR ON IPRAM WORKSHOP

The Consulting arm of GEE LAW FIRM is collaborating with the Nigerian Institute of Public Relations (NIPR) and other Major sectoral bodies in the Integrated Marketing Communications(IMC) Industry  in Nigeria  to  organize the Premier  Workshop on Intellectual Property Rights in Advertising and Media(IPRAM) .

Established in 1963, the Nigerian Institute of Public Relations (NIPR) is the non-governmental, not-for-profit professional association of Public Relations (PR)practitioners chartered by Decree 16 of June 1990 now an Act of Parliament to regulate and develop the public relations practice in Nigeria with functioning Chapters in the 36 States of the Federation including the Federal Capital Territory, Abuja.

Among other activities PR consultants engage in  Paid Advertising i.e  Preparation, purchase and placement of purposefully planned and executed messages in selected print, broadcast, online or social media to further the interest of an organization or person.

Details of the IPRAM workshop are;

TOPIC; INTELLECTUAL PROPERTY RIGHTS IN ADVERTISING; THE GAME CHANGER

Date – Friday 29th November,2019

Venue –Radisson Hotel (Former Protea ),Isaac John Street ,GRA ,Ikeja ,Lagos

Timing ; 9.00AM TO 1 P.M.

The workshop will focus on two main Areas ;

1.Overview of Intellectual Property Rights in Advertising ,including opportunities and potentials for increased value creation, revenue generation and impact.

2.Enforcement of Intellectual Property Rights in Advertising in Nigeria and Remedies (immediate,short and long term).

A.Key Note Speaker-MR LANRE ADISA(LA)- ,CEO NOAHS ARK LTD(Global Award Winning Agency,amongst the Top 10 Agencies in Nigeria ). Lanre Adisa occupies the 11th position on Lurzer’s Archive Global Creative Leadership Ranking

Panelists include ;

  1. Dr Ayoyemi Lawal – Arowolo -LL.B, BL, LL.M (Indianapolis), Ph.D (Kent) ,Intellectual Property Rights Protection Expert (Nigeria and Sub Saharan Africa) ,An Associate Professor Department of Private and Commercial Law, Babcock University School of Law and Security Studies.

2.Yomi Badejo-Okusanya-President African Public Relations Association(APRA) and GROUP MANAGING DIRECTOR – CMC CONNECT

  1. Nosakhare Uwadiae Esq (Convener)–Intellectual Property (IP )and Advertising Lawyer,Registered Advertising Practitioner ,with over 25 years hands on experience in the Advertising Industry in Nigeria.

4 Damola Adediji Esq. – Intellectual Property and Dispute Resolution Practice Associate at Olaniwun Ajayi LP (Legal Practitioners). Munich Intellectual Property Law Centre(MIPLC) ,Germany.

  1. Fiona Uwagwu – Managing Director , Ogilvy Nigeria(Global Affiliate- Marketing and Advertising Network).
  2. Obafemi Agaba,Esq-Partner & Sector Head IP litigation and Brand Protection ,Jackson ,Etti &Edu.

 

7. Olubukunola Olateru, FCIS- Company Secretary/Legal Adviser at FrieslandCampina WAMCO Nigeria PLC

8.Mr Joko Okupe-M.D Soulsight Nigeria Ltd

 

9.Special Guest Talk-Prof Adebambo Adewopo (SAN)= currently holds the first distinguished Intellectual Property (IP) Chair at the Nigerian Institute of Advanced Legal Studies (NIALS).He was Former  Director General of the Nigerian Copyright Commission.
ENTRY IS FREE ,BUT STRICTLY BY INVITATION.

For Registration and Sponsorship ,please call 234-80-53266716 0r email info@geelawfirm.com.ng;

Website ;https://geelawfirm.com.ng/

NOT LESS THAN 87 ADVERTISING AGENCIES EXPECTED TO ATTEND IPRAM

The Association of Advertising Agencies of Nigeria (AAAN ) ,the recognized sectoral body in Nigeria that seeks to regulate the practice of Advertising among member agencies will be fully represented at the Premier Workshop on Intellectual Property Rights in Advertising and Media(IPRAM) .

AAAN, which currently has about 87  Member  Agencies is led by its President Ikechi Odigbo ,    a seasoned Advertising Professional  .

Details of  IPRAM Workshop includes;

Date – Friday 29th November,2019

Venue –Radisson Hotel (Former Protea ),Isaac John Street ,GRA ,Ikeja ,Lagos

Timing ; 9.00AM TO 1 P.M.

 

The workshop will focus on two main Areas ;

1.Overview of Intellectual Property Rights in Advertising ,including opportunities and potentials for increased value creation, revenue generation and impact.

2.Enforcement of Intellectual Property Rights in Advertising in Nigeria and Remedies (immediate,short and long term).

A.Key Note Speaker-MR LANRE ADISA(LA)- ,CEO NOAHS ARK LTD(Global Award Winning Agency,amongst the Top 10  Ad Agencies in Nigeria ). Lanre Adisa occupies the 11th position on Lurzer’s Archive Global Creative Leadership Ranking

Panelists include ;

  1. Dr Ayoyemi Lawal – Arowolo -LL.B, BL, LL.M (Indianapolis), Ph.D (Kent) ,Intellectual Property Rights Protection Expert (Nigeria and Sub Saharan Africa) ,An Associate Professor Department of Private and Commercial Law, Babcock University School of Law and Security Studies.

2.Yomi Badejo-Okusanya-President African Public Relations Association(APRA) and GROUP MANAGING DIRECTOR – CMC CONNECT

  1. Nosakhare Uwadiae Esq (Convener)–Intellectual Property (IP )and Advertising Lawyer,Registered Advertising Practitioner ,with over 25 years hands on experience in the Advertising Industry in Nigeria.

4 Damola Adediji Esq. – Intellectual Property and Dispute Resolution Practice Associate at Olaniwun Ajayi LP (Legal Practitioners). Munich Intellectual Property Law Centre(MIPLC) ,Germany.

  1. Fiona Uwagwu – Managing Director , Ogilvy Nigeria(Global Affiliate- Marketing and Advertising Network).
  2. Obafemi Agaba,Esq-Partner & Sector Head IP litigation and Brand Protection ,Jackson ,Etti &Edu.

 

7 ,Olubukunola Olateru, FCIS- Company Secretary/Legal Adviser at FrieslandCampina WAMCO Nigeria PLC

 

8.Special Guest Talk-Prof Adebambo Adewopo (SAN)= currently holds the first distinguished Intellectual Property (IP) Chair at the Nigerian Institute of Advanced Legal Studies (NIALS).He was Former  Director General of the Nigerian Copyright Commission.
Attendance is Free,but Strictly by Invitation

To Attend ,Exhibit or Sponsor Workshop call 234-80-53266716 or email info@geelawfirm.com.ng